Founding of Ross Screenprint Research Paper Example | Topics and Well Written Essays - 750 words

Founding of Ross Screenprint - Research Paper Example s refined his idea about T-Shirts and eventually started Ross Screenprint as a small business that served residents within the town in early 1993 (Ross Screenprint, N.p). Despite facing various challenges such as market uncertainty, funds constraint, and inadequate supplies of T-Shirts, Daniel Ross was quite optimistic that his business will grow and serve the interests of the community while still maintaining the overall purpose that was to generate profits. He took the bold step and went out of his way to seek for financial assistance and advice from close family members including his father who perpetually motivated him to move on with the dazzling, and apparently precarious idea. When forming Ross Screenprint, Daniel was aware of the fact that the design industry required an empathetic approach. In 2008, for instance, the business was faced with the challenge of a potential failure resulting from the worsening economic situations that were fueled by the 2007/08 economic recession. However, Daniel demonstrated his management ability by regulating the production of T-shirts and reducing the costs of customizing clothes. Apparently, no customer was left behind, and his concern for customers made his business thrive amidst the hostile economic environment (Palmer, 122). He has always stayed engaged and motivation, vital factors that have helped the business to maintain a strong customer-base. Under the assistance of Industry Canada that works with firms in several areas to ensure Canada’s innovative performance and improve the economic conditions to attract investors, Ross Screenprint started growing and expanding its services in 1994. Daniel Ross, the company’s CEO and major executive, immediately realized that there was the need to include more people in the administration of the venture. Consequently, he hired three people who helped him in managing the affairs of the business as well as spread the word about the existence of the business. As the company